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Bandcamp Friday

Bandcamp Friday is coming once again. Please go buy music directly from the artists you love, so they can continue to make more. Bandcamp is an incredible platform, providing musicians a generous opportunity to earn money for their work.

But if you’re releasing your own music exclusively on Bandcamp, you’re doing yourself a disservice. If your song isn’t on Spotify, it doesn’t exist. It sucks, but that’s the way it is. The audience you intend to reach, the general public, just isn’t hanging out on Bandcamp. I can only assume that most account-holding Bandcamp users are other artists trying to sell their own music, and only a small minority of music fans are likely to go there to discover new bands.

If I’m mixing for an artist who’s planning a Bandcamp-only release, I’m tempted to pay for digital distribution myself. We worked hard on this. I want people to hear it! And if you take your music seriously, a DistroKid release costs next to nothing. You do have a budget to promote it, don’t you?

Sure, you have nothing to lose by releasing on Bandcamp in addition to Spotify, Apple Music, and Tidal. But don’t sell yourself short, and don’t require potential fans to go out of their way to meet you on your turf. Their favorite streaming service puts more music at their fingertips than they could listen to in three lifetimes, and any bit of friction may keep them from discovering you.